Summer - What Summer? Top Ten Summer Strategy Tips

Ah summer, the time of year that we live for, no work, no boss, nothing to do? YOU WISH!!

We all know that in today’s world nothing stops and nothing slows down – if anything, we all work harder to get ahead of the competition!

So here are our top ten Summer strategy tips to help your business get ahead of the game:

1. Revisit your campaign activity – look at what worked and what didn’t.
2. Reconnect with prospects – if the sales team have been too busy with clients take the time to really connect with your inbound prospect list.
3. Clear out your CRM – how many expensive leads are sat, untouched in your CRM? Run a rapid re-qualification campaign and really sort the good from the bad and ugly!
4. Get your Data in shape – summer can be a great time to cleanse and refresh tired data, your September campaigns will thank you for it!
5. Listen to customers – ok so you should be looking at this all year round but take the time across the summer to get a real “temperature check”. Voice of Customer and Insight studies are a great way of developing both existing strategies and building new content.
6. Talk to lapsed customers – are your top 10 or top 100 customers the same today as they were last year? Lost customers present a great opportunity for short term revenue wins.
7. Explore new markets – if you’ve sat through the first half of 2013 itching to test a product in a new market then use the “breather” to run a strategic pilot.
8. Stack your pipeline!! Don’t plan your pipe around September 1st, our clients are using the summer to capitalise on reduced market noise and build some vital relationships with new prospects.
9. Hold an event – yes, really! Running a summer event for customers and prospects can help build your connections and even open new doors!
10. Take a holiday! Recharge, refresh and get ready for the second round!

Everything we do is tailored to helping our clients achieve their goals through results driven telemarketing. We’d love to talk to you about how our experience can help you achieve yours, get in contact today, we’re here to help!