Discover the truth behind the grand old debate of whether quality or quantity is better when you are a business looking for leads and read this latest post.
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[essential](https://blog.gclb2b.com/blog/author/essential) | 18 June 2013 Share: - [Tweet](https://twitter.com/share) Lead generation is a very fruitful service for many businesses, delivering leads which then convert into sales – but what is better, a high volume of leads or a steady flow of high quality leads? To answer this question we first need to identify the difference between the two. ## What is a High Quality Lead? At GCL Direct, a high quality lead is defined by its status as a sales-ready prospect which has a high chance of being converted into revenue. This contrasts with those which are typically seen in high volumes of leads, generally these are unfiltered and therefore are typically poor quality, in that they normally do not covert. With this in mind, we at GCL Direct believe that a consistent flow of high quality leads are far better than a large volume of leads which won’t covert. The leads we generate are sales-ready and because we nurture leads we are able to deliver a steady flow of consistent leads which are high in quality. This is considerably better from a sales perspective, because the leads we generate have a much higher chance of conversion – however there are a few more benefits to choosing quality over quantity and these include; • Less time is wasted chasing leads which won’t convert • Better sales opportunities are available • Your sales team won’t be overwhelmed with surplus leads • Fewer qualified leads prove to be more profitable for many companies If you would like to learn more about the services we provide at GCL Direct be sure to click here to complete our online contact form and a member of our team will be in touch shortly. ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES  [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql)  [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches)  [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive alerts of new resources **** **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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