With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.
We create tailored lead generation solutions for your business that are focused on your objectives. To achieve this we invest time in getting to know your company, understanding what you want to achieve and determining what your sales proposition is all about. We then put together a plan on how best to tackle the telemarketing activity so that it meets your objectives and so that you can get the ROI you need.
At GCL Direct we go beyond the realms and possibilities of a traditional call centre delivering more complex, specialist B2B services that deliver much more than traditional “smile and dial”. Our attention to detail, knowledge and experience of the industry and our unique approach sets us apart from our competitors.
So what makes GCL Direct a not so typical call centre? This is what makes us different:
Building relationships – we are committed to building relationships with our clients and developing a deep understanding of their organisation, market place and what they want to achieve. Our partnership approach enables us to tailor telemarketing campaigns and provide a fully bespoke service.
Data quality – we strive hard with our clients to understand their data in fine detail to pinpoint the best opportunities. Through a process of segmentation, developing insight and capturing intelligence we are able to build a comprehensive understanding that informs our approach.
Understanding the sales proposition – we invest significant time in getting to know every aspect of your sales proposition so that we know precisely how best to position your solution within the target audience to get the best results.
Handpicking the team – with our unscripted approach we know that each campaign needs specific telemarketers. We are very selective about who we choose for a project based on their knowledge and experience of the sector. We have over 50 highly experienced and trained telemarketers, many of which are multi-lingual, that we can select from to work any given campaign. Our telemarketers work very closely with our clients to understand the sales proposition thoroughly so that they become an extension of the clients team.
Unscripted approach – our skilled telemarketers are extremely articulate and very adept at interpreting sales propositions and positioning them with the target audience. Their ability to build rapport and communicate in a natural ‘non-sales’ way enables them to quickly build trust and identify qualified sales opportunities.
Pipeline Focus – Through a process of developing insight, data capture and gathering intelligence combined with prospect engagement and good appointment making we are able to build a sales pipeline that supports the continued growth of our clients. Knowing who to contact and the best time in the sales cycle to do so is a key strength, enabling our clients to plan their future sales activity effectively.
BANT qualified leads – all leads that our telemarketers pass go through a strict BANT process (Budget, Authority, Need and Timeline). So often with call centres there is not enough qualification of whether the sales lead is a genuine opportunity . With our subtle questioning and qualification process we do not pass a lead until we are confident that it represents an excellent conversion opportunity.
Tracking – we are constantly monitoring the quality of the leads we generate to ensure that they are in line with the client’s objectives and expectations. Through a process of continuous feedback and training our telemarketers are kept up to speed with any feedback and we are quick to react when an approach needs to change. Through constant training we are able to build best practice approaches which inform future campaigns and yield better results.
ROI Focus – It is important to us that our clients achieve the ROI they are looking for and see the benefits of outsourcing their telemarketing activity to GCL Direct. Our focus on data quality, performance tracking and intelligence gathering ensures that we deliver value for money and an excellent return on investment.
If you were to spend a day in the life of GCL Directs not so typical call centre you would see all of the above in action, with a team of people who live and breathe their roles and set extremely high standards.
At GCL Direct we know that having a highly focused outbound appointment setting process is paramount if you want to be pro-active with your sales activity and maintain a competitive edge. Waiting for the phone to ring doesn’t really cut it in a crowded marketplace so there is a genuine requirement to take your sales message directly to your potential prospects.
If you would like help in achieving this then why not start the conversation and give GCL Direct a call now.
