If the term Artificial Intelligence (AI) only makes you think of robots and science fiction – then it’s time to delve a little deeper. AI is making its way into many aspects of our everyday lives – such as the spam filter on your email, Siri, Netflix and Facebook. Artificial Intelligence is not only changing the way we live, but also how we work.
AI-based CRM systems have been on the rise. If you work in marketing or sales, chances are you already use some form of Customer Relationship Management (CRM) system – be it an intricate, custom-built application or the address book feature in Outlook. Companies are looking for ways to engage more personally with customers, and increase operational efficiencies – and AI allows you to provide a more personalised experience.
Whatever system you’re familiar with, the ability to access and manage leads and automate routine tasks determines how successfully and efficiently your marketing and sales teams manage those all-important client relationships. After all, it’s these relationships that determine your brand’s potential to grow sales.
While a CRM is used primarily as a database to store information on every interaction a lead or customer has with marketing and sales – from initial touch point on the company website and email, to phone conversations, social media interactions and face-to-face meetings – it actually goes above and beyond this by identifying sales opportunities that a sales team managing a spreadsheet would ordinarily miss.
These platforms ensure that entire marketing and sales teams, regardless of size, are on the same page about every lead and customer. This allows teams to provide a consistent and seamless service to customers and improve their service offering – all factors that influence your team’s ability to attract and retain business. AI technologies will not only arm your company with the intelligence to solve your business challenges, but also identify who is most likely to buy your product (based on demographics, past purchase history, etc.)
Since AI-enabled CRM is the way of the future, we’ve put together this review of six leading CRM systems that use AI technology to help you identify the best tools on the market for managing marketing and sales leads.