January Sales - To Buy or Not to Buy?10,000 contacts for £100... tempted? Neither are we!
It may seem like you can’t lose with this or any similar deal however £100 is a £100 and once spent you aren’t getting it back!
Buying new data for your direct marketing campaigns whether its direct mail, telemarketing or email, can be a minefield. There are hundreds of data providers out there all telling you how clean and up to date their data is and how they can offer you the best value for money. So how do you make sure you are getting the data you want for the right price?
Next week GCL Direct will publish their best practice guide to sourcing new data for your multi-channel campaigns. Based on their experience over the last 25 years GCL Direct is pleased to offer their advice as market leaders free of charge. For your advanced copy please click here.
