--- title: DMA Guest Blog - What Industries Really Shine With Inbound Marketing description: Inbound marketing isn’t only appropriate for consumer facing businesses. B2B sectors can also reap real benefits too. image: https://blog.gclb2b.com/hubfs/Images/GCL_Blog_Header.jpg --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # DMA Guest Blog - What Industries Really Shine With Inbound Marketing [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 25 October 2016 Share:   - [Tweet](https://twitter.com/share) ![The industries that really shine with an inbound marketing strategy.jpg](https://blog.gclb2b.com/hs-fs/hubfs/Blog_Images/The%20industries%20that%20really%20shine%20with%20an%20inbound%20marketing%20strategy.jpg?width=778&height=409&name=The%20industries%20that%20really%20shine%20with%20an%20inbound%20marketing%20strategy.jpg)  We recently wrote a guest blog for the DMA in which we explored which industries perform best and flourish with inbound Marketing. Here is an extract. You might think that inbound marketing suits B2C more than it does B2B industries, wouldn’t you? After all, consumers spend more time online than B2B decision makers, don’t they? Not so: the [State of B2B Procurement Study 2014](http://www.acquitygroup.com/docs/default-source/Whitepapers/acquitygroup_2014-b2bstudy.pdf?sfvrsn=0) found that 94% of business buyers engage in online research. To read the full blog, you can visit the DMA blog by clicking [here](https://dma.org.uk/article/the-industries-that-really-shine-with-an-inbound-marketing-strategy).  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1604661/9ede6d32-a215-41e4-a2c5-e501eb3bba09.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/9ede6d32-a215-41e4-a2c5-e501eb3bba09) ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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