We recently wrote a guest blog for the DMA in which we explored which industries perform best and flourish with inbound Marketing. Here is an extract.
You might think that inbound marketing suits B2C more than it does B2B industries, wouldn’t you? After all, consumers spend more time online than B2B decision makers, don’t they? Not so: the State of B2B Procurement Study 2014 found that 94% of business buyers engage in online research.
To read the full blog, you can visit the DMA blog by clicking here.
